KGlow · Analytics

Purchase analysis and customer segmentation in Kommo

Prepared purchase metrics from orders and customer links: first and last purchase, order count, sales total, average order and segment.

The situation

Managers need to see when customers purchased, how often and how much they spent.

Prepared purchase metrics from orders and customer links: first and last purchase, order count, sales total, average order and segment.

CRM has a structure for purchase-based customer analysis and choosing who to contact next.

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